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Flame Awards Asia 2016 for the campaign

Flame Awards Asia 2016 for the campaign


PI, along with the external agency, Mart took the initiative to promote a crop focused solution rather than the individual product campaigns in MP and Gujarat in August and September 2015 . The Campaign for this initiative was - PI ka Abhiyan:“Unnat Kheti Samridhh Kisan”. PI Industries won the Bronze Award for this campaign in the FLAME ASIA AWARDS’16 which was instituted by Rural Marketing Association of India (RMAI) in 2006 to recognize excellence in marketing, promotion and initiatives across rural markets of India. PI and Mart's activation was noted by the industry and market experts as one of the most innovative campaigns to connect with farmers and impart new crop protection technologies. This campaign was nominated as one of the best 5 campaigns among the 200 entries across the industry and business domains.

Top reasons to invest in PI:

Enjoys track record of stellar performance in terms of quantity, quality and on-time deliveries.

An important global partner with leading innovator agro chemical companies and MNCs

A rich pipeline of high quality crop protection products for farmers in the agrochemicals industry, crucial for India’s food security

Ethical, fair and driven by Trust, Adaptability, Speed and Innovation

Respects product patents, safety, health and environment